Double Diamond

The Double Diamond is a design process model that helps teams solve problems and create solutions. It consists of two main phases: the first diamond (Discover and Define) involves understanding the problem deeply and narrowing focus; the second diamond (Develop and Deliver) focuses on generating ideas, testing them, and implementing the best solution. The process encourages divergence—exploring many possibilities—and convergence—refining options—at each stage, ensuring thoughtful problem-solving and innovative results. Overall, it provides a clear framework for systematic, user-centered design from initial insights to final delivery.