Donor Management Concepts

Donor management concepts involve building and maintaining positive relationships with individuals or organizations that contribute resources, such as donations or support, to an entity. It includes identifying potential donors, understanding their interests, recording interactions, and providing meaningful engagement to encourage ongoing support. Effective donor management ensures trust, recognizes contributions, and aligns donor values with organizational goals, ultimately fostering long-term commitment and sustainable support. This strategic approach helps organizations maximize their impact through thoughtful communication and stewardship of their supporters.