Donald J. Venturi

Donald J. Venturi was an influential American architect known for pioneering the concept of "Less is More," emphasizing simplicity, clean lines, and functional design. His work often featured minimalist aesthetics that focused on honest expression of materials and form. Venturi challenged the architectural norm of ornamentation, advocating for designs that communicated clearly and truthfully. His ideas greatly impacted modern architecture, inspiring movements that value clarity and contextual relevance in building design.