Donald Dillman

Donald Dillman is a communication expert known for developing effective strategies to encourage people to participate in surveys and share honest opinions. His approach, called the Dillman Method or Tailored Design Method, emphasizes respectful, personalized, and engaging communication, such as well-crafted questionnaires and follow-ups. This method improves response rates and data quality by making recipients feel valued and understood. Dillman's techniques are widely used in social science research, marketing, and public opinion polling to gather accurate information while maintaining positive relationships with respondents.