Donald A. Dillman

Donald A. Dillman is a social scientist known for his work in survey methodology. He has developed techniques to improve the accuracy and reliability of surveys, helping researchers gather truthful and useful information from people. His methods include carefully designing questions, selecting participants, and using innovative data collection tools like online and mail surveys. These strategies ensure that survey results better reflect the views and behaviors of the target population, making his contributions valuable across social sciences, marketing, and public policy research.