Don Reinertsen

Don Reinertsen is a thought leader in product development and project management, known for his work on applying economic and flow-based principles to improve how teams develop products and software. He emphasizes reducing work-in-progress, enabling faster feedback, and making decisions based on economics to increase efficiency and value delivery. His ideas help organizations balance speed, quality, and cost, fostering more adaptable and responsive development processes. Reinertsen's approach is particularly influential in Agile and Lean practices, offering practical insights for managing complex projects in a way that maximizes business value.