Don Normann

Don Norman is a prominent cognitive scientist and designer known for his work in user-centered design and usability. He emphasizes that good design should be intuitive, making products easy to understand and use without frustration. Norman advocates for understanding human behavior and needs to create technology and objects that enhance everyday life. His ideas have influenced how designers think about creating interfaces, gadgets, and environments that align with how people naturally think and act. Overall, he promotes designing with empathy, ensuring that products are functional, accessible, and enjoyable.