Don Norman (Usability)

Don Norman is a prominent figure in the field of usability and design, particularly known for his work on how products can be made more user-friendly. He emphasizes that a good design considers the needs and behaviors of users, making tools and systems intuitive and easy to use. Norman introduced concepts like "affordances," which help users understand how to interact with objects, and "feedback," which informs users about the results of their actions. His insights are foundational in creating technology and products that enhance user experience, making everyday tasks simpler and more efficient.