Don Norman (Design Advocate)

Don Norman is a renowned expert in design and user experience who advocates for creating products that are intuitive and easy to use. He emphasizes understanding how users interact with objects and technology, ensuring designs prioritize clarity, functionality, and human-centered thinking. Norman's work helps companies develop products—like websites, appliances, or gadgets—that feel natural and reduce frustration, enhancing overall satisfaction. His ideas have significantly shaped modern design thinking, focusing on understanding user needs and designing solutions that are both effective and enjoyable.