dominant logic

Dominant logic refers to the habitual way a company or individual thinks about problems, opportunities, and decision-making based on their past experiences and practices. It shapes how they interpret situations, prioritize actions, and approach challenges, often creating a mental framework that influences future choices. While this mindset can foster expertise and consistency, it may also limit creativity and adaptability if it becomes too rigid. Essentially, dominant logic is the ingrained thought pattern that guides behavior and strategic thinking within an organization or person.