Doc Searls

Doc Searls is a journalist and author known for his work on technology’s impact on society, particularly in the realm of the internet. He co-developed the "Intention Economy," emphasizing that consumers should have more control over the data and marketplaces, rather than companies. Searls advocates for a more open, user-centric digital landscape where individuals own their information and participate actively in commerce. His insights promote transparency, privacy, and empowerment in digital interactions, encouraging a shift toward a more equitable online environment.