DMAP (Destination Marketing Accreditation Program)

The Destination Marketing Accreditation Program (DMAP) is a certification for destination marketing organizations (DMOs), such as tourism boards, that promotes best practices in marketing and management. It ensures these organizations effectively promote their regions while maintaining high standards of transparency, accountability, and community benefit. Achieving DMAP accreditation signifies that a DMO operates ethically, efficiently, and strategically to attract visitors and support local economies. It provides assurance to stakeholders and partners that the organization follows industry-leading practices to market destinations responsibly and sustainably.