Dive Equipment and Marketing Association (DEMA)

The Dive Equipment and Marketing Association (DEMA) is a trade organization that supports and promotes the scuba diving, snorkeling, and underwater exploration industry. It provides education, networking opportunities, and industry standards to manufacturers, retailers, and service providers. DEMA aims to grow the diving community by improving safety, professionalism, and business practices. It also hosts the annual DEMA Show, a major event where industry professionals gather to showcase new products, share ideas, and address sector challenges. Overall, DEMA helps ensure the industry remains vibrant, safe, and innovative for both professionals and enthusiasts.