Distribution Models

Distribution models are frameworks that determine how products, services, or resources are delivered from producers to consumers. They outline the methods and channels—such as direct sales, wholesale, retail, or digital platforms—used to reach target markets efficiently. These models help businesses optimize logistics, reduce costs, and improve customer access. By choosing the appropriate distribution approach, companies can ensure their offerings are available where and when customers want them, while maintaining control and scalability. In essence, distribution models are strategic plans that connect supply with demand effectively.