Disruptive Innovations

Disruptive innovations are breakthroughs that introduce products or services that significantly alter markets and consumer behavior. These innovations often start at the lower end of the market, appealing to simpler needs or lower-priced options, before gradually improving and attracting mainstream customers. Classic examples include digital photography disrupting film photography, or streaming services changing how we consume entertainment. Unlike traditional innovations, which enhance existing products, disruptive innovations challenge established businesses, sometimes leading to their decline, as they reshape industries and create new opportunities for growth.