Disruptive Innovation Practices

Disruptive Innovation Practices refer to a process where a new idea, product, or service significantly alters the market, often by addressing unmet needs or creating new markets. These innovations typically start by targeting overlooked customers with simpler, cheaper options. Over time, they improve and attract mainstream consumers, reshaping industries. Examples include how smartphones disrupted traditional phones and how streaming services changed TV viewing habits. The key is that these innovations often catch established companies off guard, leading to shifts in competitive landscapes.