Disrupt

Disrupt refers to causing a significant change or disturbance in a current system, often by introducing innovative ideas, products, or methods that challenge established practices. In a business context, disruption typically means transforming markets or industries by offering more efficient, affordable, or accessible alternatives, which can lead to shifts in consumer behavior and economic dynamics. It can also involve interrupting existing operations or routines, creating new opportunities or forcing existing players to adapt. Overall, disruption highlights a fundamental change that redefines how things are traditionally done, leading to progress or, at times, upheaval within the affected sectors.