display URL

A display URL is the web address that appears in a search engine result, advertisement, or any online content to represent a website. It often differs from the actual URL that leads to a specific page. The display URL is designed to be shorter and more user-friendly, making it easier for people to read and understand where they might be directed. For example, an advertisement may show "www.example.com/sale" as a display URL, even if the actual link is more complex. This helps users quickly gauge the content of the page before clicking.