Disney Enterprises, Inc.

Disney Enterprises, Inc. is the primary subsidiary responsible for managing The Walt Disney Company's intellectual property rights, including copyrights, trademarks, and licensing of content such as movies, TV shows, characters, and branding. It oversees the licensing and distribution of Disney's vast portfolio of entertainment properties worldwide, generating revenue through licensing agreements, merchandise, and other intellectual property-related activities. Essentially, it protects and capitalizes on Disney's creative assets, ensuring the company's characters and stories remain influential and profitable across various platforms and markets.