discrimination in pricing

Discrimination in pricing occurs when a seller charges different prices for the same product or service to different customers, not based on differences in cost or value, but to maximize profit. This can happen through personalized pricing, bulk discounts, or regional variations. While it can benefit businesses by capturing more consumer surplus, it may also raise fairness concerns. Effective in markets where face-to-face interactions or detailed customer information exist, discriminatory pricing is legal in many cases but must adhere to regulations against unfair or discriminatory practices.