Discourse Coalition

A Discourse Coalition is a group of people who come together to challenge and change the dominant ways of talking and thinking about a particular issue or social problem. By sharing different perspectives and creating new language, they aim to influence public opinion, policy, and societal norms. This collective effort helps to shift the “common sense” or accepted understanding, making room for alternative viewpoints and solutions. Essentially, discourse coalitions work to reframe issues through conversation and dialogue, fostering meaningful change in how society perceives and addresses complex topics.