discourse analysis of media

Discourse analysis of media is a method for studying how language in news, TV, and online content shapes our understanding of the world. It examines the words, ideas, and narratives used, as well as who controls them, to uncover underlying messages, assumptions, and power dynamics. This approach helps us see how media influence perceptions, reinforce stereotypes, or frame issues in particular ways, revealing the social and cultural contexts behind the content. Essentially, it’s a way to critically analyze how language in media constructs meaning and impacts society.