discounting strategies

Discounting strategies involve offering price reductions to attract customers, increase sales, or encourage specific behaviors. Common approaches include percentage discounts (e.g., 20% off), cash discounts for immediate payment, bulk discounts for larger purchases, seasonal or promotional discounts, and loyalty discounts for returning customers. These strategies are used thoughtfully to balance attracting customers while maintaining profitability. Properly applied, discounting can boost sales volume, clear inventory, or reward customer loyalty, but overuse may erode profit margins or devalue the brand. The goal is to strategically use discounts to meet business objectives without compromising long-term value.