Direct Trade Certification

Direct Trade Certification is a process that verifies when coffee roasters buy directly from farmers or cooperatives rather than through middlemen. It ensures a transparent relationship, often leading to better prices for farmers and higher-quality beans for roasters. This certification emphasizes direct communication, fair payment, and sustainable practices, fostering a more ethical and efficient supply chain. Unlike traditional certifications, Direct Trade focuses on the actual connection between the buyer and the producer, promoting transparency and accountability throughout the process.