Direct Trade Agreement

A Direct Trade Agreement is a formal arrangement between producers, often farmers or artisans, and buyers, such as coffee roasters or retailers. Instead of selling through middlemen or brokers, producers sell directly to the buyer, fostering closer relationships. This approach often ensures that producers receive fairer prices, maintain better control over their product's quality, and build transparency in the supply chain. For buyers, it can mean higher-quality products and the opportunity to support sustainable and ethical practices. Overall, direct trade aims to create a mutually beneficial partnership, promoting fair compensation and accountability for both parties.