direct-to-consumer retail

Direct-to-consumer (DTC) retail refers to brands selling products directly to customers, bypassing traditional intermediaries like wholesalers or physical stores. This approach allows companies to control the entire sales process, often offering goods online through their websites or apps. DTC brands can connect more closely with their customers, gather better feedback, and usually offer lower prices or higher quality by eliminating middlemen. Examples include brands like Warby Parker or Glossier, which sell directly to consumers, enhance personalization, and build direct relationships without relying on third-party retailers.