direct-to-consumer brands

Direct-to-consumer (DTC) brands are companies that sell their products directly to customers, bypassing traditional retail stores and middlemen. They often operate online, allowing for better control over branding, pricing, and customer experience. DTC brands typically use digital marketing and social media to reach consumers directly, providing transparency and personalized experiences. Examples include brands like Warby Parker and Casper. This approach often results in higher margins for the company and potentially lower prices for consumers, while fostering closer customer relationships and quicker feedback cycles.