Direct-to-Consumer Advertising (DTCA)

Direct-to-Consumer Advertising (DTCA) refers to the practice of pharmaceutical companies directly promoting prescription medications to the public through channels like TV, print, or online media. This allows consumers to learn about treatments and ask healthcare providers about specific drugs. While it can increase awareness of medical options, it also raises concerns about overuse, misleading information, and increased healthcare costs. DTCA is regulated differently in countries, with the U.S. and New Zealand allowing it under specific rules, whereas many other nations prohibit it to protect consumers from potential biases.