Direct Selling Association (DSA)

The Direct Selling Association (DSA) is a trade organization that represents companies involved in direct selling, where products are sold directly to consumers outside of traditional retail stores, often through representatives or independent consultants. The DSA sets industry standards, promotes ethical business practices, and provides resources to support member companies. Its goal is to ensure transparency, consumer protection, and professionalism within the direct selling industry, benefiting both businesses and consumers by fostering trust and integrity.