Direct sales model

The direct sales model involves companies selling their products directly to consumers without using traditional retail stores. Instead, sales are made through personal interactions, such as representatives or consultants who demonstrate and sell the products directly to customers—often in their homes, online, or at special events. This approach allows for personalized service, tailored recommendations, and building close customer relationships. Examples include companies like Avon, Tupperware, or Amway. It bypasses middlemen like retailers, often resulting in higher margins for the company and personalized experiences for the customer.