Direct Measure

A direct measure is a way of assessing something by collecting information or data straight from the source or the actual item itself. For example, measuring the height of a person with a ruler or weighing a product on a scale are direct measures. This approach provides specific, firsthand data about the characteristic or object being studied, reducing the chances of error or interpretation that might occur with indirect methods. In essence, direct measurement involves observing or recording the actual attribute directly, ensuring more accurate and reliable information.