Direct Distribution

Direct distribution refers to a method where a company sells its products or services directly to consumers without using intermediaries like retailers or distributors. This approach allows businesses to maintain more control over the sales process, pricing, and customer relationships. Examples include online sales through a company's website or selling directly at events. Direct distribution often leads to better profit margins and provides consumers with a more personalized shopping experience. By cutting out the middlemen, companies can also respond more quickly to customer feedback and changing market demands.