direct booking

Direct booking refers to reserving a service, such as a hotel room or flight, directly with the provider—like booking through a hotel's official website or by calling their front desk—rather than using third-party sites or agents. This approach often offers benefits like better rates, more flexible cancellation policies, and direct support from the provider. It gives customers a straightforward, transparent experience and helps businesses build a direct relationship with their clients, reducing commissions paid to middlemen. Overall, direct booking emphasizes simplicity, control, and potentially improved service for the customer.