Direct Address

Direct address is a communication technique where a speaker or writer intentionally speaks directly to a specific person or audience. It involves using words like “you” to create a sense of immediacy and personal connection. This technique helps engage the listener or reader, making the message feel more relevant and intimate. For example, a salesperson might say, “You’ll love how this product can improve your daily routine,” directly involving the listener. In writing, it can be used to draw attention or persuade by making the audience feel personally involved in the message.