"Dilly Dilly" (Bud Light ad)

"Dilly Dilly" is a catchphrase from a 2017 Bud Light advertising campaign that uses medieval-themed imagery and humor. It’s intended as a celebratory toast or rallying cry among characters in the ad, symbolizing camaraderie, victory, or good cheer. The phrase gained popularity for its infectious, playful sound and became a viral meme, often used online to express encouragement or to toast something special. While initially trickling into internet culture as a humorous phrase, it primarily served to promote Bud Light's brand message of fun, friendship, and shared experiences.