Dillman Tailored Design Method

The Dillman Tailored Design Method is a survey approach that improves response rates by carefully designing each step to encourage participation. It involves personalized communication, clear questions, multiple contacts (such as reminders or follow-ups), and thoughtful presentation to make respondents comfortable. The method considers the preferences and behaviors of the target audience, using strategies like timing, incentives, and simple language to increase the likelihood of obtaining accurate and complete responses. Overall, it’s about creating a respectful, engaging process that makes it easier for people to participate and share honest answers.