Digital Targeting

Digital targeting is a marketing strategy that involves delivering specific ads to the right audience based on their online behavior, interests, location, or demographics. By analyzing data such as browsing history, search queries, or social media activity, businesses can customize their messages to reach individuals more likely to be interested in their products or services. This approach makes advertising more efficient and relevant, increasing the chances of engagement and conversions while reducing wasted ad spend. Essentially, digital targeting ensures that relevant ads appear to the right people at the right time online.