digital retailing

Digital retailing refers to the use of digital tools and online platforms to enhance the shopping experience. It includes websites, mobile apps, virtual showrooms, and online ordering, allowing customers to browse, compare, and purchase products conveniently from any location. Retailers use digital tactics to personalize offers, streamline transactions, and improve customer engagement. Essentially, digital retailing integrates technology into the buying process to make shopping more accessible, efficient, and tailored to individual needs, blending traditional retail elements with modern online capabilities.