Digital Press Relations

Digital Press Relations refers to the strategic management of communication between organizations and media outlets in the online space. This involves sharing news, stories, and press releases through digital channels like social media, websites, and email. The aim is to build and maintain positive relationships with journalists and influencers, ensuring that important messages reach the public effectively. It also involves monitoring online discussions and feedback to address issues promptly and shape the organization’s reputation in the digital landscape. In essence, it's about engaging with media in today’s digital world to inform and influence audiences.