Digital Out-of-Home (DOOH)

Digital Out-of-Home (DOOH) refers to digital advertising displayed in public spaces, such as digital billboards, screens in malls, airports, or transit stations. These ads can be updated in real-time, allowing for targeted marketing based on time, location, or audience. DOOH combines the visibility of traditional outdoor advertising with digital technology, enabling dynamic content, interactive experiences, and data-driven campaigns. It offers brands flexible, engaging, and measurable advertising opportunities outside the online world, reaching audiences during their daily activities in high-traffic, strategic locations.