Digital media consumption

Digital media consumption refers to the way people access and engage with content such as videos, music, articles, social media, and online platforms through internet-connected devices like smartphones, computers, and tablets. It involves consuming information, entertainment, and communication digitally rather than through traditional channels like print or broadcast TV. This behavior is influenced by evolving technology, internet availability, and user preferences, leading to more on-demand, personalized, and interactive experiences. Understanding digital media consumption helps businesses and creators tailor content to reach audiences effectively in an increasingly connected world.