Digital Markets Unit

The Digital Markets Unit (DMU) is a regulatory body established to oversee large online platforms—often called "big tech" companies—that dominate digital markets. Its goal is to ensure fair competition, prevent unfair practices, and promote innovation. By setting rules and monitoring how these companies operate, the DMU aims to protect consumers and smaller businesses from unfair restrictions or dominance that could harm choice, innovation, and prices. Essentially, it functions as a watchdog to foster a healthier, more competitive digital economy where both consumers and businesses benefit.