digital influencer

A digital influencer is an individual who creates content on platforms like Instagram, YouTube, or TikTok that attracts a large following. Their opinions, recommendations, and lifestyle shared online can influence their audience’s purchasing decisions, trends, or attitudes. Brands often collaborate with influencers to promote products or services, leveraging their credibility and reach. Influencers build trust through authentic content and engagement, making them powerful voices in marketing and social conversations. Essentially, they serve as modern influencers shaping opinions and behaviors in the digital age.