Digital Impressions

Digital impressions are a digital record or snapshot of how a user's device interacts with online content, such as websites or ads. They track when and where an ad or webpage is viewed, providing valuable data for advertisers and marketers. Unlike physical impressions, which refer to physical object contact, digital impressions measure virtual exposure, helping businesses understand audience reach and engagement. These data points are essential for analyzing campaign effectiveness, optimizing marketing strategies, and determining how many users have been exposed to a particular digital asset.