Digital Experience Platform (DXP)

A Digital Experience Platform (DXP) is a software solution that helps organizations create, manage, and deliver engaging digital content and experiences across multiple channels such as websites, mobile apps, social media, and more. It integrates various tools—like content management, personalization, analytics, and e-commerce—into one unified system. This enables businesses to provide consistent, personalized experiences to their customers, improve engagement, and streamline digital operations. Essentially, a DXP acts as the central hub for delivering targeted, seamless digital interactions that enhance customer satisfaction and support business objectives.