Digital Data Economy

The Digital Data Economy refers to the system where digital information—such as user behaviors, preferences, and interactions—serves as a valuable resource. Companies collect and analyze this data to improve products, target advertising, and create new services. This economy relies on vast amounts of digital data generated by consumers, devices, and businesses, driving innovation and economic growth. Essentially, data becomes a key asset, enabling organizations to make smarter decisions, personalize experiences, and develop new digital offerings, shaping a connected and dynamic marketplace.