Digital Consumer Trust

Digital consumer trust refers to a customer’s confidence that their personal information is secure, and that online transactions or interactions are honest and reliable. It involves believing that a website or company will protect privacy, deliver what they promise, and handle data responsibly. Building trust encourages consumers to engage more confidently with digital services, make purchases, and share information. Factors like transparent policies, secure payment processes, consistent positive experiences, and good reputation all contribute to establishing and maintaining this trust in the digital environment.