Digital Color Grading

Digital color grading is the process of adjusting the colors and tones of a video or film to achieve a specific look or mood. It involves fine-tuning elements like brightness, contrast, saturation, and color balance to enhance visual storytelling. Think of it as editing the "skin tone" and overall color palette to make scenes more vibrant, moody, or cinematic. This step transforms raw footage into a polished, cohesive final product, ensuring the visual style aligns with the director’s creative vision and evokes the desired emotional response from viewers.