Digital Advertising Standards

Digital advertising standards are guidelines that ensure online ads are truthful, ethical, and respectful of user privacy. They set rules for transparency, such as clearly identifying sponsored content, avoiding false claims, and not misleading consumers. Standards also include protecting personal data, preventing deceptive practices, and ensuring ads are appropriate for all audiences. These standards help maintain trust between advertisers, platforms, and users, creating a fair and safe online advertising environment. Organizations like the Interactive Advertising Bureau (IAB) and ad platforms enforce these guidelines to promote responsible advertising practices.