digital advertising regulations

Digital advertising regulations are laws and rules designed to protect consumers and ensure fair competition online. They regulate issues like privacy, requiring companies to obtain consent before tracking personal data; truthfulness, preventing misleading claims; and fairness, restricting deceptive or harmful content. Regulations such as the GDPR in Europe and the FTC guidelines in the US aim to balance business interests with consumer rights, promoting transparency and accountability in online advertising practices. These laws help ensure that digital marketing is honest, respectful of privacy, and compliant across different jurisdictions.